Sociology 2206A/B Chapter Notes - Chapter 8: Random Number Table, Qualitative Research, Content Analysis

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: William Marshall

Document Summary

Asks respondents same question in the same order in the same way survey research also referred to as correlational. 3 principles for effective survey questionnaire: keep it clear, keep it simple, keep the (cid:396)espo(cid:374)de(cid:374)t"s perspective in mind. Researchers should provide respondents with special instructions and extra thinking time. The answer to the first part of the question determines which of 2 different questions a respondent receives next. Closed-ended questions: respondents must choose from a fixed set of answers: periodic probes: follow up questions by interviewer. Resea(cid:396)(cid:272)he(cid:396)s de(cid:271)ate (cid:449)hethe(cid:396) the(cid:455) should (cid:272)hoi(cid:272)es fo(cid:396) (cid:374)eut(cid:396)al (cid:894)(cid:862)(cid:374)ot su(cid:396)e(cid:863)(cid:895), (cid:373)iddle (cid:894)(cid:862)do(cid:374)"t k(cid:374)o(cid:449)(cid:863)(cid:895), (cid:374)o(cid:374) attitude positio(cid:374)s (cid:894)(cid:862)(cid:374)o opi(cid:374)io(cid:374)(cid:863)(cid:895) 2 types of errors can be made: accepting a middle choice or no attitude when respondents hold a non-neutral opinion, or forcing respondents to choose a position on an issue when they have no opinion about it.