Sociology 2206A/B Chapter Notes - Chapter 10: Fallacy
20 Apr 2018
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Non reactive: measures in which ppl being studied are unaware that they are in a study. Unobtrusive measures: another name for nonreactive, emphasizes that the ppl being studied aren"t aware bc measurements don"t intrude (usually #s) in quan data anal, it"s a means for assigning #s and in qual, series of. Content: words, meanings, pics, symbols, ideas, themes messages that can be communicated. Coding: converting raw info into another form for analysis. In content anal, it is a means for determining how to convert symbolic meanings in text into another form steps for reading raw notes and assigning codes or conceptual terms. Content anal good for: studying large text, at a distance and can reveal messages in text that are difficult to see w casual observation. Coding system: set of instructions or rules used in content anal to explain how to systematically convert the symbolic content from text into quan data.
