Writing 2111F/G Chapter Notes - Chapter 9: Crimethinc. Publications, Pathos
26 Mar 2017
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Logos appeals to sound reasoning or logic: primary purposes. To motivate the reader to read the message. To provide enough information so that the reader knows exactly what to do. To overcome any objections that might prevent or delay action: secondary purposes. To build a good image of the writer. To enhance the reputation of the writers organization. To cement a good relationship between the writer and reader. To reduce or eliminate future correspondence on the same subject. Analyzing a persuasive situation: choose a persuasive strategy based on your answers to four questions, what do you want people to do. Identify the speci c action you want and the person who has the power to do it. If you have several steps identify what you want the audience to do now: what objections will the audience have. To be persuasive you need to show your audience that your proposal meets their needs.
