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Get There Software Feb 2013.docx

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Department
Business
Course
BU111
Professor
Sofy Carayannopoulos
Semester
Fall

Description
Get There Software 1 On a snow day in February of 2013 Ariadne Beckman stood up and danced a happy dance around her room. She had done it. She had succeeded in creating a software application that not only generated directions to a desired location, but also identified traffic conditions and suggested alternate, faster routes. She would never be late arriving at her destination again! She admired the program on her laptop, then picked up her mobile phone and called you (her business savvy friend) to share her news and get your advice. The Application Ariadne was a student at Wilfrid Laurier University who worked part-time tutoring students in Kitchener, Cambridge, and even out in Toronto where her family lived. She was quite good at estimating how much time it would take to arrive at her appointments, but was “directionally challenged”, which meant that she often got lost along the way, or was hampered by unexpected traffic that slowed her down. This motivated her to solve both problems by developing the, “Get There” software application. The software worked with satellite systems and maps, identifying the location of the user, and providing a map to the desired destination. The user simply entered the address of the destination when prompted by the software. A red dot indicated the location of the user on a map, and a purple line indicated the direction in which the user should travel to arrive at the destination. As the user approached a location where a turn should be made, instructions to “turn left (or right) in xxx metres” appeared at the top of the screen and the map illustrated the turn and the name of the street upon which the user should be turning. The directions could also be made audible. In addition to providing directions, the software was able to identify traffic conditions, calculate arrival time based on those conditions, and identify alternate routes which were faster as a result. This system worked as follows: All hardware using the Get There software sent a signal back to the location satellite. The satellite compiled all of the signals being received from Get There software users and sent the data to the Get There Traffic system. The Traffic System used the number of signals coming from a given road to “guesstimate” the amount of traffic that was travelling on that road, and then sent that information back to the users. The user’s Get There software then used the information to adjust its expected arrival time using various route alternatives, and provided the fastest route suggestion to the user. 1This case is fictional. It was created by Dr. Sofy Carayannopoulos, February, 2013. What to run the software on Ariadne was very pleased with her software but realized that it needed hardware to be useable. She searched the Inter
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