BU111 Chapter Notes - Chapter 1: Swot Analysis
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BU111 Full Course Notes
Verified Note
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Document Summary
Chapter 1: critical success factors & diamond-e vital to the success of a company. Critical success factors: achieving financial performance to make a goal and achieving it survival + growth money necessary, meeting customer needs to satisfy what the market wants/needs, people do not always know what they need. You discover what your market wants and you give it to them, or you create their wants/needs by creating something: building quality products and services consistently giving a customer good value. Diamond-e framework: double headed arrows mean that everything influences each other. Identifies key variables to be considered in strategic analysis. Organization influences : organization refers to culture, leadership, structure, and capabilities (clsc, strategy: you have to have the right clsc in order to have the right strategy you may not have the leadership/structure/etc appropriate for the strategy you prefer. Pest model identifies general trends/changes: specific environment: affects industry participants every industry has its own environment.
