BU111 Chapter Notes -Disruptive Innovation, Switching Barriers, Slide Rule
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BU111 Full Course Notes
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Document Summary
Technology throughout the ages has been an important part of the business environment. Technology affects what products and services we produce, how we produce and deliver them, and how we sell them. Complementary goods are those goods or services that enhance the value of the product of service that you are selling. Technology standards refers to the idea that products and services must often make the choice of being compatible with existing systems or going alone . The benefit to delivering a product or service that is compatible with widely popular technology standards is that there are more users of that standard who can be potential customers for your product or service. The challenge for companies is that if they have set up a new of different technology standard, then they will have to work hard to encourage the development of complementary goods to enhance the value of their own products.
