BU208 Chapter Notes - Chapter 3: Rhetorical Question, Caffeine, Oncostatin M Receptor
Document Summary
People present to inform, sell and build goodwill. Regardless of the purpose, the goal is to get a yes". To tell people how to conform to legislations pr meet iso standards, to persuade employees to follow organizational procedures and to orient new procedures. Motivate the audience to believe and act. Giving info and evidence persuades through appeals to credibility and reason. Build goodwill by appearing to be trustworthy and sensitive to audience needs. Persuade the audience to buy their product, proposal, or ideas by changing their existing attitudes and beliefs for enforcing new ones. Plan a strategy by analyzing the situation (paiboc) Prepare examples, stories and visuals relevant to your audience. Practice unti lyou are completely comfortable with the content. Clarify your purpose and your main idea then analyze your audience and your environment. Purpose is the principle that guides your decisions as you plan your presentation. Frame it so that is centers your audience.
