BU352 Chapter Notes - Chapter 9: Tetra Pak, Starbucks, Febreze
Document Summary
Identify the main types of consumer products: describe the components of a product. 2: understand product mix terminology, know what brand equity is, and its advantage, describe the types of brand strategies, role of packaging and labeling as part of product. Core customer value defines the basic problem solving benefits that consumers are. Marketers convert core customer value into an actual product. Associated services and augmented product refer to the nonphysical aspects of the product, including warranties, financing, support, after sale service. Consumer products used by people for their personal use. There are two primary categories of products and services: consumers and business. Specialty products/ services products toward which customers show a strong preference for that they will expend considerable effort to search for the best suppliers. ex) luxury cars. Shopping products/ services products such as furniture, apparl, fragrances, appliances, for which consumers will spend a fair amount of time comparing alternatives.
