BU398 Chapter Notes - Chapter 11: Wegmans
Document Summary
The role of strategic direction in organization design. Top management role in organization direction, design, and effectiveness. The organization"s reason for existence, the overall goal of a company. It describes the organization"s visions, its shared values and beliefs, and its reason for being. It is sometimes called the official goals, which are the formally stated definitions of business scope and outcomes the organization is trying to achieve. The official goal statement defines business operations and may focus on values, markets, and customers that distinguish the organization. A mission statement communicates to current and prospective employees, customers, investors, suppliers, and competitors what the organization stands for and what it is trying to achieve. Defined: descriptions of the ends sought through the actual operating procedures of the organization; these explain what the organization is trying to accomplish. They typically pertain to the primary tasks an organization must perform, similar to the subsystem activities identified in chapter 1: overall performance.
