BU432 Chapter Notes - Chapter 14: Nuclear Family, Emic And Etic
Document Summary
Chapter 14: cultural influences on consumer behaviour: aspects of culture, ecology: the way in which a system is adapted to its habitat, shaped by technology used to obtain and distribute resources, ex. Japanese people value products designed for efficiency and compact spaces: social structure: the way in which orderly social life is maintained, the political and domestic (family) groups that dominate the culture, ex. Ideology: the mental characteristics of people and the way they relate to their environment and social groups. Restraint: the extent to which a society allows relatively free gratification of natural human drives and having fun: norms, rules dictating what is right or wrong, acceptable or unacceptable. Marketing across cultures: think globally or act locally: adopting a standardized strategy, people are becoming more interconnected through technology, ex. The diffusion of consumer culture across cultures: how does one country"s culture spread to another"s, ex. North american culture (mcdonalds, coca cola, nike, etc. ) have spread to.
