BU481 Chapter 1: Chapter 1- A General Management Perspective
Document Summary
Recognize emerging opportunities and challenges, prepare a response, and ensure the success of whatever plan of action you decide upon. 3 fundamental concepts of general manager"s job: setting direction, creating strategy, and implementing change. Assess performance for current and long term very important too without knowing how the company is performing at any point in time, manager could get 3 other components very wrong. Tragedy when managers don"t know how well organization is performing. Many approaches to sizing up performance, and each industry/company will have own metrics based on key performance drivers. Client promoter score: measures likelihood that current client will recommend company to others. Assessment of organizational performance based on 2 sets of measures: Operating performance: quantitative measures of financial and market performance. Organizational health: qualitative (e. g. mgmt. and worker enthusiasm, ability to work across boundaries, ability of org. to learn)
