BU491 Chapter Notes - Chapter 5: Glocalization, In-Group Favoritism, Laundry Detergent
Document Summary
Global scale efficiencies: qualcomm mobile and wireless technologies and strategy in licensing to generate 1/3. Increasing trademarks and patent applications (enabling royalty-based agreements) expenditure. R&d of revenues through licensing: worldwide presence to maintain and expand (develop and diffuse innovation, current challenge for mnes: in creating, leveraging and applying talent and expertise to support worldwide innovation & learning. Center-for-global: opportunities sensed in home country, centralized resources and capabilities (parent company r&d) Implementation through subsidiaries that introduced innovation to local market: seen mainly in global or international companies. Hybrids do exist for sophisticated mnes that try to incorporate elements from both. But knowledge management processes tend to = one set of practices dominating. : unique capabilities of subsidiaries are shared on a worldwide basis: e. g. Nokia: indian operations became a source of global expertise in mobile phone retail: globally linked and manage new activity and us. : resources and capabilities of many operations pooled to jointly create: e. g.
