EC120 Chapter Notes - Chapter 13: Marginal Product, Marginal Cost, Production Function

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29 Nov 2017
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EC120 CHAPTER 13: FIRM BEHAVIOUR AND THE ORGANIZATION OF INDUSTRY
TOTAL REVENUE, TOTAL COST, AND PROFIT
People open businesses to make money
Economists assume that the goal of a firm is to maximize profits
TOTAL REVENUE: The amount a firm receives for the sale of its output
TOTAL COST: The market value of the inputs a firm uses in production
PROFIT: Total revenue minus total cost
COSTS AS OPPORTUNITY COSTS
EXPLICIT COSTS: Input costs that require an outlay of money by the firm
IMPLICIT COSTS: Input costs that do not require an outlay of money by the
firm
Economists keep track of both implicit and explicit costs when studying how
firms make production and pricing decisions
Accountants only keep track of the explicit costs because those are the ones
that are physically paid
THE COST OF CAPITAL AS AN OPPORTUNITY COST
An important implicit costs of every business is the opportunity cost of the
financial capital that has been invested in the company
If that capital investment would have gained a certain percentage in interest,
then that amount is the opportunity cost of her decision
Accountants look at the flow of money in and out of a company
ECONOMIC PROFIT VS. ACCOUNTING PROFIT
ECONOMIC PROFIT (EC): Total revenue minus total cost, including both
explicit and implicit costs
ACCOUNTING PROFIT (AC): Total revenue minus total explicit cost
Accounting is usually larger than the economic profit due to the fact that
implicit costs are completely ignored.
When making more than the EC, the company will stay in business
When making less than the EC, the business owners are not making enough
to cover all costs of production
THE PRODUCTION FUNCTION
PRODUCTION FUNCTION: The relationship between quantity of inputs used
to make a good and the quantity of output of that good
MARGINAL PRODUCT: The increase in output that arises from an additional
unit of input, holding all other inputs constant
DIMINISHING MARGINAL PRODUCT: The property whereby the marginal
product of an input declines as the quantity of the input increases.
o Too many chefs in the kitchen spoils the broth
As the number of workers increases, the marginal product declines, and the
production function becomes flatter.
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