EC120 Chapter Notes - Chapter 13: Average Variable Cost, Marginal Cost, Marginal Product

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Economists normally assume that the goal of a firm is to maximize profit. Revenue: the amount a firm receives for the sale of its output. Total cost: the market value of the inputs a firm uses in production. Explicit costs: input costs that require an outlay of money by the firm. Implicit costs: input costs that do not require an outlay of money by the firm. Accountants often think about the explicit costs and ignore the implicit costs unlike economists who look at both. Economists look at both what you are earning now and what you could be making as an example. The cost of capital as an opportunity cost. Cost of capital: suppose that a person opens a business, if they were to spend. ,000 on the business her cost of capital would be because that is what she could have made in the bank. Economic profit: total revenue total cost including both explicit and implicit costs.

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