EC260 Chapter Notes - Chapter 3: Demand Curve, Budget Constraint, Reservation Price

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A rational consumer maximizes his or her well-being given the prices of goods, personal tastes and preferences for goods, and income. Indifference curve: contains points representing market bundles among which the consumer is indifferent. Market bundles on higher indifference curves are preferred to bundles on lower indifference curves. Every indifference curve must slope downward and to the right, so long as the consumer prefers more of each commodity to less: If one market bundle on an indifference curve has more of one product than a second bundle, it must have less of the other product than the second bundle. If they did, it contradicts the assumption that more of a product is preferred. Marginal rate of substitution: # of units of product y that must be given up if the consumer, after receiving an extra unit of product x, is to maintain a constant level of satisfaction.

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