EC270 Chapter Notes - Chapter 8: Amusement Park, User Fee, Costco

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12 Oct 2012
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Price discrimination is common across many markets and products. Managers try to identify submarket on the basis of an individual"s price elasticity o demand. Price discrimination when the same product is sold at more than one price. If managers could perfectly price discriminate (first-degree price discrimination), they would capture all consumer surplus an turn it into producer surplus. The potential for additional profit gets creative managers thinking about pricing strategies to capture it. As a manager you always want to find ways to use first-degree price discrimination. This strategy allows managers to charge each consumer his or her reservation price. Managers sell to a consumer as long as the reservation price exceeds the marginal cost of production. In essence, using first-degree price discrimination, the manager gets to bake the cake and eat it too. Managers usually have a small number of buyers. The manager, by charging different prices for various amounts of the commodity, increases revenues and profit.

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