HE201 Chapter Notes - Chapter 18: Confounding, List Of Fables Characters, Habituation
Document Summary
18. 1 questionnaire design overview: questionnaire/survey instrument: a tool for systematically gathering info from participants, questionnaire design plan: Identify general question categories: select specific question topics, choose question and answer types, check wording, choose order, format layout, pre-test, revise, use. 18. 2 questionnaire content: list topics that survey must cover. 18. 4 anonymity: ensures participants responses are anonymous to protect their identity, more likely to receive honest answers. Which unit of measure: categorical questions, list response categories, may include other category, ranked questions, how many options available on the scale? (1-10 or 1-100, may add i don"t know category. 18. 6 wording of questions: check each question for clarity, check that questions are carefully worded. 18. 7 order of questions: start w/ easy and general questions, natural flow btwn questions, habituation: when participants give the same answer too many times it affects their true opinions.
