PS102 Chapter 13: Social Psychology-ch 13
Document Summary
Then, they must categorize words as pleasant or unpleasant in a different. May be prewired to think of people whom we perceive to be different to be different as inferior: social identity theory: emphasizes social cognitive factors in the onset of prejudice. Social categorization- person affiliates with a group as a way of figuring out how to act and react in the world. Social comparison- compares group favourably, derives a sense of pride/ positive well being from looking at himself as superior in some way: source. Central route- careful, deliberate arguments to persuade (ex: car ad stressing fuel efficiency) Forewarning an audience that you"ll be trying to persuade them. Beginning with a weak argument makes your other arguments seem weaker. Strong similarity in group members" backgrounds and ideologies. 1: high group cohesiveness, high percieved threat. Feel personally responsible for acting: notice the event. 3: consider what form of assistance is needed.
