PS102 Chapter Notes - Chapter 16: Elaboration Likelihood Model
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Beter looking you are the more secure job, higher salary, more sociable. When primed with elderly schemas, the paricipants walk away slower compared to a neutral schema. If the parent is warm and responsive: have the secure atachment (infant, and have the secure atachment (adult) If the parent is cold and rejecing: have the avoidant atachment (infant, have the avoidant atachment (adult) If the parent is ambivalent and inconsistent: have the anxious ambivalent atachment (infant, have the anxious ambivalent atachment (adult) Cogniive: made up of the beliefs that people hold about the object of an aitude. Afecive: consists of the emoional feelings simulated by an object of thought. Behavioural: consists of predisposiions to act in certain ways toward an aitude object. Strength: strong aitudes as ones that are irmly held, resistant to change. Accessibility: how oten one thinks about it and how quickly it comes to mind.