PS270 Chapter Notes - Chapter 7: Social Comparison Theory, Social Proof, Groupthink

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3 Nov 2016
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Two or more people who interact and influence one another. Groups perceive themselves as us in contrast to them . Groups affect one another in some way. Social facilitation the strengthening on dominant (prevalent, likely) responses owing to the presence of others. How we are affected by the presence of others. Co-actors a group of people working simultaneously and individually on a non-competitive task. Others presence arousal strengthens dominant responses enhances easy behaviour/impairs difficult behaviour: social arousal facilitates dominant responses, whether right or wrong (e. g. strong pool shooters will play better when observed, poor shooters will play worse) Being in a crowd intensifies positive and negative reactions: crowding also enhances arousal (blood pressure, pulse rates, etc. ) Driven by distraction conflict between paying attention to others and paying attention to task overloads cognitive system, causing arousal. Social loafing the tendency for people to exert less effort when they pool their efforts toward a common goal than when they are individually accountable.

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