Are we all hypocrites: allen wicker: people"s expressed attitudes hardly predicted their varying behaviours, ex. student attitudes toward cheating bore little relation to the liklihood of their actual cheating. Moral hypocrisy : (appearing moral without being so) if people don"t walk to same line that they talk, it"s a little wonder that attempts to change behaviour by changing our attitudes often fail: attitudes determine virtually nothing. Uses reaction times to measure people"s automatic associations between attitude objects and evaluative words. When other influences on behaviour are minimal it"s not only our inner attitudes that guide us but also the situation we face social influences can be enormous enough to induce people to violate their deepest convictions: ex. When attitudes are potent: much of our behaviour is automatic. Forgoing strong attitudes through experience: when attitudes are forged by experience they are more accessible, more enduring and more likely to guide actions.