SY101 Chapter Notes - Chapter 3: Animal Liberation Front, C. Wright Mills, Double Bind
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Any kind of human behaviour and social interaction: macro level analysis: military, race relations, multinational corporations, micro level analysis: how people interact on street corners; how people decorate their homes. Sociological research: need to move beyond common sense and guessing, want to know why, testing vs. assuming and guessing, need for specific research techniques. Random samples (everyone in the population has the same chance of being included in the study) Strategies for asking questions (cid:272)a(cid:374)"t (cid:271)e (cid:271)iased. Establishing rapport: make respondents feel a sense of trust, especially when talking about sensitive topics. Participating in the research setting: observe and record. Highly descriptive analysis, but not always viewed as objective by more conventional research. Example: everett hughes study on the effects of industrialization on traditional institutions. Problem of generalizability: the ability to apply findings to large populations. Rich description often provides significant theoretical insight. Many have argued for a distinctive feminist methodology a conversation among equals.