SY101 Chapter Notes - Chapter 3: Animal Liberation Front, C. Wright Mills, Double Bind

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20 Apr 2018
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SY101 LECTURE OCTOBER 2 2017
CHAPTER 3 WHAT DO SOCIOLOGISTS DO?
What is a Valid Sociological topic?
- Any kind of human behaviour and social interaction
o Macro level analysis: military, race relations, multinational corporations
o Micro level analysis: how people interact on street corners; how people decorate
their homes
Common Sense and Research
- Common sense: what everyone knows
- Sociological Research
o Need to move beyond common sense and guessing
o Want to know why
o Testing vs. assuming and guessing
o Need for specific research techniques
Research Methods
Surveys
- Select samples from target populations
- Random samples (everyone in the population has the same chance of being included in
the study)
- Strategies for asking questions a’t e iased
- Questionnaires and interviews
o Self-administered questionnaires
o Structured Interviews (fast to administer and make it easy for answers to be
ategoized ut ases ay ot ilude all of the espodet’s opiios)
Both use close ended questions list of possible answers
- Establishing rapport
o Make respondents feel a sense of trust, especially when talking about sensitive
topics
Participant Observation (Fieldwork)
- Participating in the research setting
o Observe and record
- Highly descriptive analysis, but not always viewed as objective by more conventional
research
- Example: Everett Hughes study on the effects of industrialization on traditional
institutions
- Problem of generalizability: the ability to apply findings to large populations
- Rich description often provides significant theoretical insight
Qualitative Interviews
- stutued oesatio
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Document Summary

Any kind of human behaviour and social interaction: macro level analysis: military, race relations, multinational corporations, micro level analysis: how people interact on street corners; how people decorate their homes. Sociological research: need to move beyond common sense and guessing, want to know why, testing vs. assuming and guessing, need for specific research techniques. Random samples (everyone in the population has the same chance of being included in the study) Strategies for asking questions (cid:272)a(cid:374)"t (cid:271)e (cid:271)iased. Establishing rapport: make respondents feel a sense of trust, especially when talking about sensitive topics. Participating in the research setting: observe and record. Highly descriptive analysis, but not always viewed as objective by more conventional research. Example: everett hughes study on the effects of industrialization on traditional institutions. Problem of generalizability: the ability to apply findings to large populations. Rich description often provides significant theoretical insight. Many have argued for a distinctive feminist methodology a conversation among equals.

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