ACTG 3000 Chapter Notes - Chapter 5: Corporate Finance, Gross Margin, Asset Turnover

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Goal of financial analysis: assess performance of a firm in context of its stated goal and strategy. 2 principal tools of financial analysis: ratio analysis, cash flow analysis. How firm is managing operating, investment, and financing cash flows. Value of firm determined by its profitability and growth which asre influenced by its: Product market: implemented through firms competitive strategy, operating policies, investment decisions. Financial market strategies: implemented through financing and dividend policies. 4 levers managers can use to achieve growth and profit targets: operating management, investment management, financing strategy, dividend policies. Objective of ratio analysis: evaluate effectiveness of firms policies in each of these areas. In ratio analysis analyst can: compare ratios for firm over several years (time-series comparison, compare ratios for firm and other firms in industry (cross-sectional comparison, compare ratios to some absolute benchmark. Time series comparison: analyst can hold firm-specific factors constant and examine effectiveness of firms strategy over time.

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