CASE STUDY: Canadian Economy Lures Target
Jan 15th, 2013
1) What factors influenced Target to come to Canada?
Strong Canadian dollar advantageous to sell to Canadians through retail stores IN Canada
than only online or across the border Canada is the largest and most similar market to the US
Keeps Canadian shoppers away from the methods US retailers have tried to use to entice
recession-weary shoppers back to retailers
Canadian market as relatively under-served
70% of Canadians live within 100km of the American/Canadian border
2) What economic factors played a role?
Shopping centre sales averaging almost twice as much as US/ square foot