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CanadianTarget Case Study + ADMS 1000 Economy Lures Target.docx

2 Pages

Administrative Studies
Course Code
ADMS 1000

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ADMS1000 CASE STUDY: Canadian Economy Lures Target Jan 15th, 2013 1) What factors influenced Target to come to Canada?  Strong Canadian dollar  advantageous to sell to Canadians through retail stores IN Canada than only online or across the border  Canada is the largest and most similar market to the US  Keeps Canadian shoppers away from the methods US retailers have tried to use to entice recession-weary shoppers back to retailers  Canadian market as relatively under-served  70% of Canadians live within 100km of the American/Canadian border 2) What economic factors played a role?  Shopping centre sales averaging almost twice as much as US/ square foot  Reta
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