ADMS 2200 Chapter Notes - Chapter 3: Canadian Dollar, Mothers Against Drunk Driving, Consumer Protection

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Chuck Hendricks

Document Summary

Environmental scanning the process of collecting information about the external marketing environment to identify and interpret potential trends. Goal: to analyze this info and decide if it represents opportunities or threats to the company. Environmental management attainment of organizational objectives by predicting and influencing the competitive, political-legal, economic, technological, social-cultural environments. Strategic alliances partnership in which two or more companies combine resources and capital to create competitive advantages in a new market: the competitive environment. Competitive environment interactive process that occurs in the marketplace among marketers of directly competitive products, marketers of products that can be substituted for one another, and marketers competing for the consumer"s purchasing power. Monopoly market structure in which a single seller dominates trade in a good/service for which buyers can find no close substitutes. Oligopoly market structure in which relatively few sellers compete and where high start-up costs form barriers to keep out new competitors (air plane manufacture industry: types of competition.