ADMS 2200 Chapter Notes - Chapter 3: National Energy Board, Strategic Alliance, Environmental Resource Management

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: A L L

Document Summary

Environmental scanning and environmental management: environmental scanning collecting external marketing environment information to identify and interpret potential trends. Competitive analysis tells us that they have this feature: environmental management attainment of organizational objectives by predicting and influencing the external environments. Look at industry and break it down and it could have a strategic alliance: strategic alliance partnership when companies combine resources to create competitive advantages. 5 red boxes are used for swot and porter"s. Distinguish between: direct competition: someone who competes against you openly, selling essentially the same thing, indirect competition: someone selling a substitute which might be usable, time-based competition strategy of developing and distributing goods more quickly than competitors. Competition act comprehensive legislation administered by industry canada and designed to help both consumers and businesses by promoting a healthy competitive environment. Strengths it brings to you: laws roughly categorized in three marketing areas, pricing, promotion, distribution.