ADMS 2200 Chapter Notes - Chapter 1: Interactive Marketing, Sustainable Products, Channel (Communications)

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Jean Adams

Document Summary

Adms 2200 ch 1 marketing: the art and science of satisfying customers. Overview: rapidly changing business landscapes create new challenge. Information technologies give organizations new ways to interact: every company must serve customer satisfaction. What is marketing: table 1. 1 pg. Want-satisfying power of a good or service. Firms convert raw materials and component inputs into finished goods/service: time, place. Occurs when customers find goods and services available when and where they want to purchase them. Developing g/s to convert buyers into customers. Market specialist responsible for creating customers: definition of marketing. Marketing organizational function and a set of processes for creating. Manage customer relationships that benefit organization and stakeholders. Permeates all organizational functions in business and non-for-profit. Identifies marketing variables: product, price, promotion, distribution. Begins to identify potential customers: today"s global marketplace. International agreements are being negotiated in attempts to expand trade among nations. Growth of electronic commerce and related computer technologies is bringing isolated countires into the market.