ADMS 2400 Chapter Notes - Chapter 2: Central Tendency, Selective Perception, Stereotype

• School: York University
• Department: Administrative Studies
• Course: ADMS 2400
• Professor: Joanne Gray

Document Summary

The process by which individuals organize and interpret their impressions to give meaning to their environment. How to interpret information within our existing knowledge framework. Factors that influence perception: perceiver, target, situation. Primacy effect is the reliance on early cues or first impressions. Recency effect is the tendency for a perceiver to rely on recent cues or last impressions. Selective perception is what people see are based on their interests, background, experience, and attitudes. False-consensus effect is overestimate how many others have similar beliefs or traits like ours. Central tendency is the tendency to avoid all extreme judgements and rate people and objects as average or neutral. Halo effect is drawing a general impression of an individual on the basis of a single characteristic. Contrast effects is the concept that our reaction to one person is often influenced by other people we have recently encountered.