ADMS 3521 Chapter Notes - Chapter 11: Arab Americans, Ivillage, Pinterest
6 May 2015
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Facebook pages, fans can follow the business and its products andshare opinions with the company and other fans. Twitter feeds: reaching younger audience than web sites and e-mail, listening tool. Monitoring online reputation: extension of crms. Types of social networks and their business models: general communities. : facebook, pinterest, tumblr, and twitter: offer opportunities to interact with general audience organized into general topics, advertising supported by selling ad space on pages and videos, practice networks. : linux. org: social network of professionals and practitioners, offer focused discussion groups, help, and knowledge related to area of shared practice, may be profit or non-profit; rely on advertising or user donations. : e-democracy. org (political discussion group: offer focused discussion groups based on common or shared interest in some specific subject, usually advertising supported and tenancy/sponsorship deals, affinity communities. : ivillage (focusing on women: offer focused discussion and interaction with other people who share same affinity (self or group identification such as women, african.
