ADMS 4260 Chapter Notes -Tower Air, 7 Up, Fanta
10 Oct 2013
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Document Summary
Despite the obvious time, energy and cost associated with responding to a mail questionnaire or participating in a personal/telephone interview, researchers hardly ever pay people to provide primary data. The basic premise behind gathering primary data is that people are more likely to provide complete, accurate, high quality data if the research the rewards of participating in the study are maximized and the costs are minimized. 3: examine different types of commonly used rating scales and assess their usefulness for capturing state-of-mind and state of intention data. Subjective properties physically verifiable characteristics (i. e. , age, income, $ spent) unobservable mental constructs measured indirectly by indicators (i. e. , satisfaction, purchase intention) Assigning a set of descriptors to represent the range of responses to a question about a characteristic of interest. Operational definition of airline safety serious personal injuries and substantial damage to aircraft per 100,000 departures. U. s. air (5 fatal crashes, > 300 fatalities)
