ADMS 4900 Chapter Notes - Chapter 4: Intellectual Capital, Tacit Knowledge, Human Capital

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In the past, also known as the machine age, managers were concerned with tangible resources such as land, equipment, and money. Intangible resources such as brands, image and customer loyalty were also of major importance to managers. Today, more than 50% of gdp in developed economies is knowledge based, which means they are based on intellectual assets and intangible people skills. Intellectual capital consists of intangible assets, such as human capital, social capital, intellectual property, brands and trademarks which contribute to a fir(cid:373)"s ability to create value through new knowledge. The only source of sustainable competitive advantage is through management of intellectual capital. There are three interdependent activities to human capital: attracting human capital, developing human capital, and retaining human capital. Many argue firms can identify top performers by focusing on key employee mindset, attitudes, social skills and general orientations and that the task specific skills can be learned in a short order.

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