COMN 3751 Chapter Notes - Chapter 7: Tv Everywhere, Cord-Cutting, Streaming Media
Document Summary
Aida - chapter 7 - disintermediation: the political economy of television. Online piracy brings out the most extreme state of content and audiences out of control. Cord cutters represent the worst audience trends for the cable industry. Representatives of the entertainment industry and financial advisers claim that even though piracy will be reined in and cord cutting will remain minor, the possibility substantial interference to uncontrolled digital abundance remains. Regardless of industries being aware of the changes taking place with online audiences and their determination to maintain the status quo, Investment analysts believe that the tv everywhere strategy will increase customer loyalty and add billion subscription revenues annually. However, there are risks to trusting an investment analyst"s opinion about the internet. The use of inserting a password to view content online but strangelove believes there will still be strong and difficult competition between piracy"s large catalogues, simplicity, and freedom .