HRM 3400 Chapter Notes - Chapter 1: Splash Screen
23 May 2018
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HRM 3400 Chapter 1 Notes – Summary
Introduction
• It needed to provide visitors with a view into the spirit behind the Wrangler brand.
• Wrangler wanted to use the site to feature and promote various products as the market
dictated.
• They also wanted the site to use the latest technologies to show that Wrangler is tech
sa ad to epoer Wragler’s arketig departet ith e as to preset its
products.
• Oe Wragler sloga is Edurig Aeria freedo; it’s i the spirit of people who
ork hard, hae fu, ad reogize ourageous idiidualit.
• Wragler’s We site desig epresses this oept ith large, old photos of do-
home American scenes featuring country music and rodeo stars alongside hard-working
individuals and people just hanging out.
• Wragler’s e site uses akgroud iage fade-ins with rotating product image
overlays that allow Wrangler to feature different products as needed.
• Behind the scenes, the site is delivered in a Flash version and a pure HTML version, both
fully integrated to support all browser requirements.
• Although this approach requires additional development time, it allows the site to
garer etter atural searh rakigs.
• Wrangler included additional database functionality to provide different views of
products.
• For example, a visitor can click Jeans to go directly to the Jeans page or browse through
product collections listed under themes that include Rodeo & Riding, Workwear &
Safety, Music & Dancing, and Hanging Out.
• Each theme opens with a large splash screen that Wrangler Marketing uses to promote
its brand in the selected environment.
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