HRM 3422 Chapter 15: HRM 3422 Chapter 15 Notes
4 May 2018
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HRM 3422 Chapter 15 Notes – Summary
Introduction
A New Executive Director Takes Over
• Emma Breslin began her position as the new executive director last week, nine months
after the previous executive director retired.
• Bresli’s preious positio as as eeutie diretor for the past ears at Marities
Zoo, a smaller zoo with 51 employees, a general curator, and two contract veterinarians.
• Breslin had been hired by Maritimes Zoo to reunite a divided staff.
• She is known as a consensus leader, and at Maritimes Zoo she increased
communication, improved supervisory skills, and taught employees to value each
other’s otriutios to the suessful operatio of the zoo.
• Breslin was also successful in raising awareness among the community about why
financial support from the public was so important to the zoo.
• Breslin faces a large public relations problem as she begins her new job.
• “he kos that uh of the zoo’s reeue is depedet upo puli support.
• The next tax levy vote is three months from now.
• The zoo also raises sigifiat reeue through the Frieds of the Zoo progra, a
annual subscription program where people donate money to the zoo.
• She needs to restore community trust.
• At the same time, she needs to grow zoo attendance levels, which have fallen in the
past six months, and develop a strategic plan for the zoo.
• Breslin also faces a very divided and demoralized staff.
• She has reviewed what was written in the press and familiarized herself with the
Citizes’ Task Fore reie.
• She knows she needs to bring some peace and stability to employee relations.
• Her most difficult task will be to unite the staff.
• She needs to build staff morale and gain their trust.
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