HRM 3430 Chapter Notes - Chapter 2: Human Resource Management, Organizational Culture

• School: York University
• Department: Human Resources Management
• Course: HRM 3430
• Professor: Althea Gordon

Document Summary

Hrm 3430 strategic management of human resources: resource based view. The organization"s competitive advantage can come from employees. Employees are the people who represent the business/company and are the face of the business/company in their stores. They provide service, they persuade consumers and customers to buy their product or service and not of those of their competitors and rivals. The performance of customer service is extremely important as it is the foundation and base of providing the customers and consumers what they want and need. In today"s marketplace, the customer and consumer have the ultimate freedom. There are many organizations/businesses/companies will similar products as well as services which makes the customer and consumer have the ability to choose where they would like to purchase their products or services. If an employee mistreats a customer or consumer, they can simply go elsewhere and never buy anything from that organization/business/company ever again.