MGMT 1000 Chapter Notes - Chapter 1: Health Food Store, Health Food, Main Source
16 Oct 2017
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Adopt the perspective of key stakeholders: it is important to know who has a stake in the issues with which you are involved, because if they have a stake, they have an interest. Anne is the owner of a health food store in a suburban area. Her business has been stagnating recently, and she is concerned - especially in light of the recent trend to natural foods and remedies. The problem may be her location - the store is on the outskirts of town which is not ideal. If only she were making more sales, she could move to the new mall downtown! This makes her think that she has to nd a way to improve the visibility of her store. Maybe if more people knew about her store, her business would increase. To see where she can nd the most leverage, anne starts by doing step 1 of the exercise to think about her key stakeholders.
