MGMT 1000 Chapter Notes -Visible Minority, Social Entrepreneurship, Marketing Mix
17 Dec 2014
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Triple bottom line describes separate financial, social and environmental bottom lines of companies, measuring the level of economic value, degree of social responsibility (csr), and environmental responsibility. Companies should focus on this rather than its finances solely. Advances the goal of sustainability (measured using people, planet, profit) http://www. investopedia. com/terms/t/triple-bottom-line. asp. Marketing mix a combination of factors that can be controlled by a company to influence consumers to purchase its products. *be prepared for this, not knowing this will prove difficultly to succeed in the future (adapting to changing environments) Important: power-grid analysis (image) http://www. mindtools. com/media/diagrams/stakeholdergrid1new. jpg (taken from mindtools) You organize and classify your various stakeholders and you would put them here, based on. To make my own or full information: http://www. mindtools. com/pages/article/newppm_07. htm. The key is to find a balance insight and action, and to generate new ideas without being overwhelmed by them. (re-word, not mine) 1. 4 stakeholder analysis: winning support for your projects. The benefits of using a stakeholder-based approach are that:
