NATS 1700 Chapter 9: Media Technology Summary Notes
3 Oct 2015
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One-to-many communication with anonymous receivers through one-way communication channels with a clear distinction between producers and receivers. Speci c communication medium on which the various media industries rely. And by taking it (technology mediums such as printing press for newspapers) for granted, we often overlook how technology helps shape our media experience. Each medium has its own technological capabilities that affect the delivery of text, sound, and visual images. As a result, they raise unique sociological issues. Media, before the rise of the internet, can be thought of as belonging to the era of tradi- tional mass media, which typically involved: Interactivity can also mean that users are able to employ these media to communicate with each other. Finally, the interactive capacities of new media blur the distinction between producers and receivers. Contrary to technological determinists" views, many scholars argue that technologies are determined by social forces.
