NATS 1700 Chapter Notes - Chapter 9: Web 2.0, Behavioral Targeting, Digital Footprint
15 Mar 2017
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Document Summary
The nature of media technology: we often overlook how technology helps shape our media experience. Differing technological capabilities: different mediums have their own capabilities and limitations; are suitable for some purposes, media technology provider opportunities for different forms of communication. Technological determinism and its limits: its easy to overstate the influence of media technologies. How media technology matters: medium theory: the body of literature that focuses on the technological aspects of media beyond their content, mucluhan"s optimistic message, interested in cultural effects introduced into society by electronic media. Television compressed distance and transcended physical boundaries by allowing to see things that were far away. Television allows children to be present at adult interactions. Media tech. altered our sense of space and place. Media tech has altered our sense of community by affecting our sense of place. The loss of media rooted in distinct physical places has been accompanied by the loss media content that is located in dissect social places.
