Consciousness: our awareness of ourselves and our environment. Cognitive neuroscience: study of the brain activity linked with cognitions. Neuroscientists can read what you are thinking/viewing or imaging to do. Strong stimulus: synchronized brain activity when word is shown (engage brain areas of language, memory, attention = produces awareness/consciousness. Weak stimulus: word shown too quickly to be consciously perceived. Dual processing: information is simultaneously processed on separate deliberate conscious & automatic unconscious tracks. We see a bird and we are consciously aware of it and say look its a hummingbird! but unconscious subprocess the bird"s colour, form, movement & distance. Consciousness arrives late to decision-making. brain waves jump 0. 35 seconds before you consciously perceive your decisions o move your wrist. Blindsight: a condition in which a person can respond to a visual stimulus without consciously experiencing it. A: our mind has separate conscious and unconscious track that perform dual processing organizing and interpreting information simultaneously.