PSYC 1010 Chapter Notes - Chapter 7: Cocktail Party, Amygdala, Acrostic

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Myriam Mongrain

Document Summary

Storage: involves maintain encoded info in memory overtime. Cocktail party phenomenon: hearing your name and recognizing it without paying attention. *structural encoding: physical structure of stimulus. (ex. how they are printed- capital letters,etc) Elaboration: is linking a stimulus to other info at the time of encoding. Dual-coding theory: holds that memory is enhanced by forming semantic and visual codes, since either can lead to recall. Self-referent encoding: involves deciding how or whether information is personally relevant. Sensory memory: preserves information in its original sensory form for a brief time, usually only a fraction of a second. Short-term memory: a limited-capacity store that can maintain unrehearsed info for up to about 20 seconds. (working memory) pg 289. Chunks: a group of familiar stimuli stored as a single unit. Increases the capacity of short term memory when stimuli are combined into larger groups. (ex. Long-term memory: unlimited capacity store holds over lengthy period of time, permanent.