PSYC 1010 Chapter Notes - Chapter 7: Cocktail Party, Afterimage, Episodic Memory

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Myriam Mongrain, Hannah Gennis, Jaeger Lam, Christina Van Den Brink, Sara Pishdadian

Document Summary

Storage: maintaining encoded information in memory overtime. Part i: encoding - getting information into memory. Attention: focusing the awareness on a narrowed range of stimuli or events. Cocktail party phenomena: you hear your name when focus on something else. => attention involves late selection, based on the meaning of input. Divided attention may have negative impact on the performance of a variety of tasks. Levels-of-processing theory: deeper levels of processing result in longer lasting memory codes. Types of process of encoding: shallow (structural encoding): emphasize physical structure of the stimulus. => capital letters: intermediate (phonemic encoding): emphasize what a word sounds like. => naming or saying a word: deep (semantic encoding): emphasize the meaning of verbal input. => thinking about the objects or actions the word represents. Elaboration: linking a stimulus to other information at the same time of encoding. Dual-coding theory: memory is enhanced by forming semantic and visual codes, since both can lead to recall.