PSYC 1010 Chapter 6: Learning

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Myriam Mongrain

Document Summary

Orga(cid:374)is(cid:373)(cid:859)s respo(cid:374)se to sti(cid:373)uli that is like og. Cs + uce are paired, gradually resulting in cr (dependent on stimulus contingency) Stimuli that are unusual/intense = potential to become cs. Cs is presented alone until no longer elicits cr. From consistent presentation of cs alone w/out ucs (pavlov only presents tone to dog) Spontaneous recovery: resurrection of response after part of non-exposure to. Renewal effect: if reappeared, only seen in og environ where acquisition first took place. Suggests extinction = suppression of cs (cid:894)(cid:449)hy pho(cid:271)ias/fears (cid:272)a(cid:374)"t disappear (cid:272)o(cid:373)pletely(cid:895) Cr is elicited by new stimulus that resembles. More similar the stimuli are = higher chance of generalization. Little albert = rat + sound = scared of furry stuff (watson) Involve women/fun = heroic objective = consumers associate that w/ this brand. Cs (product) + ucs (attractive person) = cr/ucr (pleasant emotional response) Cr not elicited by new stimulus that resembles. The less similar the stimuli are = less chance of generalization.