PSYC 2120 Chapter 7: Chapter 7 Notes.docx
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Before making these ratings, allowed to see the same ratings supposedly made by other student. Their responses were influenced: is other student provided positive self-assessment, participants also evaluated themselves positively, more so than is the other student has provided a negative self-assessment. They didn"t realize they had been influenced by other student"s responses. We conform a lot more than we realize. Informational social influence: conforming bc we believe that others interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action: m. sherif (1936), phase 1. : you"re seated alone in a dark room and asked to focus your attention on a dot of light. You"re asked to estimate in cm how far the light moves. After several trials, the light seems to move about 5-10 cm each time. However light wasn"t moving at all, looked like it thanks to visual illusion called autokinetic effect.