PSYC 3265 Chapter 9: PSYCHOLOGY 3265; CHAPTER 9
9 Nov 2016
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General knowledge; takes advantage of regularities in the world to make more accurate predictions about what will happen next. Semantic memories are generalizations that apply to a variety of similar but different circumstances. Semantic memory is organized and has regular structure. Remembering one concept brings related memories closer to awareness priming. If the prime is unrelated to the target, this is a baseline, control condition. If the prime is semantically related to the target, this is the experimental condition: generally ppl are faster to respond to the target in the experimental condition relative to the control. Semantic priming occurs because concepts are not understood in isolation but in terms of how they relate to other ideas; by activating related concepts, ppl bring to bear a larger set of knowledge to help them understand. Priming also helps ppl detect inconsistencies; semantic inconsistency detection is called the. N400 - the doctor listened with his carrot shows increased negativity in electrical potential.
