PSYC 3430 Chapter Notes - Chapter 6: Telecommunications Network, Social Fact, Takers
4 Mar 2019
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Group structure: determined by regulatory standards that de ne how how members are supposed to behave (norms) given their position in the group (roles) and the connections among members (intermember relations: norms, rules, and networks. Prescriptive norms: de nes the socially appropriate way to respond in a situation. Proscriptive norms: de nes the types of actions that should be avoided if at all possible. Descriptive norms: describe what most people usually do, feel, or think in a particular situation. Injunctive norms: describe the behaviours that people ought to perform (judgment) People conform to norms to avoid social condemnation, but also to avoid self- condemnation (these individuals accept the legitimacy of the norms) When individuals conform to norms, they feel positive emotions. When individuals violate injunctive norms, they feel more negative. Social tuning: individuals align their behaviours until they match certain standards, they are not aware that their behaviours are dictated by the norms of the situation.
