COMM-200 Chapter Notes - Chapter 13: Jargon, Video News Release

• School: American University
• Department: Communication
• Course: COMM-200
• Professor: Professor H

Document Summary

The public relations process: research, whether formal or informal, pr practitioners must find out everything possible about their client, the problems or opportunities being faced, and the publics that need to be addressed, could involve. Talking with people in the organization in order to write a news release. Financial and technical papers and holding long discussions with many of the organization"s top officials in order to put together an annual report. Two kinds: informational, tells about an organization or procedure, persuasive, company magazines, often contain extended articles as well as short informational pieces. Websites and an organization"s online presence: development, design and maintenance of the organization"s website. It is an attempt to summarize facts and make points as efficiently as possible. It often sets the stage for what is to come later, particularly if it precedes a news conference: speeches. Informative, persuasive, entertaining, or a combination of all three.