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Textbook Notes for Communication at American University (AU)


AU, AMERICANCOMM-200Professor HSpring

COMM-200 Chapter Notes - Chapter 9: Apposition, Sound Bite, Segue

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Advantages of using audio as a reporting tool: Sound is easy to produce; equipment is small and editing software is easy. Sound can add dimension to pi
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AU, AMERICANCOMM-200Professor HSpring

COMM-200 Chapter Notes - Chapter 12: Ageism

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Adaptive process: people do not consider as many perspectives as possible, or they develop a view that does not accurately reflect reality. Writers unc
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AU, AMERICANCOMM-200Professor HSpring

COMM-200 Chapter Notes - Chapter 1-4: Abbreviation, Apposition, Officialese

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Conveys information, ideas, and feelings to the reader clearly but without overstatement. One of the most important forms of writing is the inverted py
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AU, AMERICANCOMM-200Professor HSpring

COMM-200 Chapter Notes - Chapter 7-8: List Of Fables Characters, Pie Chart, Line Chart

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All journalists should understand the basics of good picture taking. Journalists should carry a camera and be familiar with its technical aspects. Jour
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AU, AMERICANCOMM-200Professor HSpring

COMM-200 Chapter Notes - Chapter 13: Jargon, Video News Release

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The public relations process: research, whether formal or informal, pr practitioners must find out everything possible about their client, the problems
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AU, AMERICANCOMM-200Professor HSpring

COMM-200 Chapter Notes - Chapter 5-6: News Values

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The writer for the mass media has two jobs: (1) gathering information; (2) putting that information into the appropriate form for the writer"s medium.
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AU, AMERICANCOMM-200Professor HSpring

COMM-200 Chapter Notes - Chapter 14: Qualified Privilege, Actual Malice, False Light

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Fully protected speech: political, religious, and cultural speech; can only be punished by government in dire circumstances. Advertising and indecent s
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