COMM 360 Chapter Notes - Chapter 2: Communication Theory, Determinism, Heredity
24 Aug 2017
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The assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-effect relationships. Resonance principle of communication successful persuasive messages evoke past experiences that create resonance between the message and the person"s thoughts or feelings. The linguistic work of assigning meaning or value to communicate texts; assumes that multiple meanings or truths are possible. Humanists study what it"s like to be another person in a specific time or place. Determinism the assumption that behavior is caused by heredity and environment falls under the objective approach. Every general communication theory has two priorities: effectiveness and participation. Effectiveness focuses on successful communication falls under the objective approach. Participation focuses on the possibility that all point of views will affect the collective decision falls under interpretive approach. Most theorists are not either objective or interpretive; they fall on a continuum:
