PR 660 Chapter 13: Rhetorical Theory

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

A lot of research in pr has focused on the process of things. When you give advice about things, the focus on academics is needing openness and not persuasion in order to be symmetrical in dealing with the markets and publics. This view of pr lies on the assumption that systems don"t like to not be in balance. If an organization has a relationship with the public and its asymmetrical, there is a tension that is said to lead to corrective actions. System theory talks about being open and easing the flow of information to and from one system to another system. Rhetorical theory insists the character of a person and judgement into the meaning of communication. Ethics says that the statements credibility of an organization and from its spokesperson is essential to the social usefulness of the communication. As humans intrude into the natural systems of this, they make it imbalanced and bring ethics and meaning.